VIS Social Impact is part of ‘Content for Change’, a global
ViacomCBS initiative that aims to counteract racism, bias, stereotypes and hate
through the company’s culture, creative supply chain, and ultimately the
content it creates.
“For decades, we’ve told stories that matter, and we
understand the significant role entertainment plays in shaping minds and
ultimately driving change. Now with VIS Social Impact, we will harness the
power of storytelling to challenge stereotypes, shift perceptions, and create
meaningful change in the critical areas of climate, equity and health,” said
Raffaele Annecchino, President and CEO, VCNI. “Through ViacomCBS’ massive
global footprint and the work of this new studio, we have a responsibility to
elevate voices that need to be heard, and to use our content to make a tangible
impact on the world’s biggest challenges.”
VIS Social Impact is led by Georgia Arnold, SVP of Social
Responsibility, ViacomCBS Networks International, reporting to JC Acosta,
President of ViacomCBS International Studios and Networks Americas. Arnold
brings decades of behaviour-change expertise as the Executive Director and
co-founder of the MTV Staying Alive Foundation. She is also the executive
producer of the multi-award-winning MTV Shuga series.
“Georgia is a leader in the social responsibility space with
a proven track record of driving groundbreaking social-impact initiatives for
our brand,” said Acosta. “Creating this division is a natural evolution for
ViacomCBS and further strengthens our commitment to producing best-in-class
content that addresses the issues that matter most to our audiences around the world.”
The first VIS Social Impact commission is Protest &
Progress, from photographer and social activist Misan Harriman (pictured). In
the 3×60 docuseries to premiere on ViacomCBS’ streaming service, Paramount+, at
the end of next year, Harriman travels around the world to uncover the stories
behind some of the most powerful images and art forms that have defined a
moment and a movement. The series will aim not only to educate on the
importance of protests, but inspire audiences to remember their voice matters.
“It is an honour to be among the first commissions for VIS
Social Impact and to have an opportunity to present the power of photography
and art to a global audience on Paramount+,” said Harriman. “This is a passion
project that explores how a single image can reflect and influence society and
inspire hope.”