Business Essentials, as Apple is calling the service, is similar
to management software that companies such as Microsoft or VMware sell to large
business for setting up and keeping secure their fleets of phones, laptops, and
tablets. But Apple's version is simplified for businesses with between 50 and
500 employees that have either a small IT department or none at all.
The service will cost between $2.99 and $12.99 per month per
user depending on how many devices a business wants to manage for each employee
and how much cloud storage the business wants.
For an additional monthly cost, Apple will also offer a
service to repair or replace broken hardware at a business within four hours,
though the company said it has not yet determined pricing for that service.
"Time is of the essence - for small businesses, it's
one of their most valuable resources," Susan Prescott, Apple's vice
president of enterprise and education marketing, told Reuters in an interview.
"As they start to grow, there are more demands on their time. And that can
be in lieu of running the business doing the things they need to do."
Maribel Lopez, founder and principal analyst at Lopez
Research, said the pairing of management software with a repair service
subscription is unique in the industry. © Reuters
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