“The discount will improve the profit margin of the informal retailers – majority of whom are women – as the festive season approaches,” says the CEO.
The chief executive officer of Alerzo Limited, Adewale
Opaleye says the discount will help to improve the profit margin of the
retailers – majority of whom are women – as they prepare for the festive season.
“As the festive season approaches, we believe the 20%
discount will improve the profit margins of our informal retailers’ network as
they will make huge savings while buying the same quality products on our
platform.
We’re excited to roll out this campaign to drive excitement
among our customers who sell to final consumers in the open, informal markets.
This is the first time these retailers in the informal markets will participate
in a Black Friday campaign, and we’re indeed excited to be facilitating this
new experience for them.,” Opaleye said.
In the last 20 months, Alerzo has built tech-enabled
products, such as Alerzoshop, that make the process of sourcing for goods
simpler, faster and easier for informal retailers while eliminating the
concomitant pressure and unregulated prices they encounter in the open markets.
This is in line with the company’s mission of helping small
and medium businesses – who often lack the resources – to grow better and
faster with technology.
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