According to the company’s annual report, which was filed
with the SEC Wednesday afternoon, Disney plans to spend approximately $33
billion on content over the next year, inclusive of its streaming programming,
linear programming, and sports content.
That is an $8 billion increase from fiscal 2021, when the
company says it spent approximately $25 billion on content.
“The increase is driven by higher spend to support our DTC
expansion and generally assumes no significant disruptions to production due to
COVID-19,” the company wrote in the annual report.
In other words, the $8 billion content boost is driven by
the company’s streaming initiatives at Disney+, Hulu, and ESPN+, rather than
any of the company’s linear TV or film businesses.
The enormous $33 billion content spend figure may be driven
in part by sports rights, which are incredibly expensive and locked in
long-term contracts, but also underscore just how high the stakes are as
entertainment companies go direct-to-consumer.
For comparison, Discovery CEO David Zaslav says that when
his company merges with WarnerMedia, they plan to spend $20 billion on content
in the first year, while Netflix is spending nearly $14 billion on content this
year.
Disney also disclosed just how many films and TV shows it
plans to release in 2022. Disney’s Studios division plans to release some 50
titles for theatrical release and on its direct-to-consumer platforms, while
its General Entertainment division plans to produce or commission 60 unscripted
series, 30 comedy series, 25 drama series, 15 docuseries/limited series, 10
animated series and 5 made for TV movies in fiscal 2022.
General Entertainment includes the ABC and Disney TV
studios, National Geographic, and FX Productions. while Studios includes Marvel
Studios, Walt Disney Pictures, LucasFilm, Pixar, and Twentieth Century Studios.
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