European countries have cracked down on the business
practices of Big Tech in recent years, while the EU is moving forward with
legislation to tighten regulation.
The Italian competition authority said it fined Apple and
Google EUR 10 million each for violations of the consumer code, including
failing to provide enough information to customers and resorting to
"aggressive methods" in the use of their data for commercial ends.
"Neither Apple nor Google provided clear and immediate
information on the acquisition and use of user data for commercial ends,"
the statement said.
The regulator imposed a EUR 20 million fine on Apple and
e-commerce giant Amazon earlier this week for restricting access for certain
sellers of Apple products on Amazon.
Meanwhile, European Union member states on Thursday agreed
their common position on two landmark legislations that could set unprecedented
oversight on Big Tech.
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