The Facebook Business Coach available on WhatsApp, is a
free-to-use, low data cost educational chatbot tool that users can interact
with in a simple, conversational and convenient way. SMBs have access to
automated, self-paced lessons that teach them how to establish a presence in
today’s ever-evolving digital economy.
As a free curriculum platform, it features step-by-step
courses and tutorials as well as helpful infographics, videos, and audio clips.
Learning material is recommended based on the user’s needs and queries, with an
option to navigate the curriculum via the menu. While the WhatsApp bot provides
SMBs with an easy way to quickly learn the basics, users can also access more
in-depth training and get officially
certified with Meta Blueprint courses online.
The content was created to assist business owners with
multiple queries – from how to create attention-grabbing business pages on
Facebook and Instagram, to how to use Messenger and WhatsApp to communicate
effectively with clients.
Nunu Ntshingila, Regional Director Meta Africa, commented:
“In today’s social-media-driven environment, information on building your brand
on online platforms can be crucial in what sets a small business apart and
drives success. At Meta, we’re passionate about empowering SMBs in Africa with
the skills they need to succeed online.
We know that they are the backbone of the African economy
and the drivers for economic growth. We hope the Facebook Business Coach will
be their partner along this journey, providing training they need through their
mobile phones.”
The Facebook Business Coach educational tool on WhatsApp is
available to any individual, representing one of the ways Facebook provides
opportunities for education and business growth through its platforms.