Typically, vegan burgers from companies like Impossible
Foods and Beyond Meat are frozen and later cooked on a grill.
SavorEat's technology, however, are made on site by a
self-contained 3D printer with three cartridges containing oils and other
ingredients. Customers can choose how much fat and protein they want in each
burger, which takes about six minutes to cook.
"It's a mix of innovation of meat alternative and
digital manufacturing where we can also cook the product," Racheli Vizman,
SavorEat's chief executive, told Reuters.
She said the firm's burgers are made with a combination of
potato and chickpea and pea protein.
Demand for meat alternatives by health and environmentally
conscious consumers has jumped in recent years, while alternative protein startups
raised more than $3 billion in 2020.
Another Israeli company, Redefine Meat, last month started
to deploy meatless whole cuts in European restaurants.
SavorEat, funded mainly by Israeli institutions and whose
Tel Aviv-listed shares rose 11% on Tuesday, said its products would initially
be served at a local burger chain.
The company is also collaborating with food service firm
Yarzin Sela that supplies Israeli high-tech companies and forged a deal with
Sodexo to serve its vegan burgers to U.S. universities.
"There is a growing segment of people called
'flexiterian' -- people that are actively trying to look for meat alternatives
to reduce their meat consumption," Vizman said, citing about one-third of
the U.S. population.
Oded Shoseyov, chairman and chief scientist of SavorEat,
said the firm is also working on a plant-based version of a pork breakfast
sausage for the U.S. market.
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