Labelled Lipton ‘Extra Strong’, the new addition to Lipton’s
product line was crafted to cater to tea lovers who prefer a stronger tea
taste.
“We are elated to introduce the new Lipton tea bag to our
customers across Nigeria,” said Chiedozie Egbuna, General Manager, West Africa,
Ekattera. With every cup of Lipton tea enjoyed, we strive to create genuine
connections between people, turning each consumption moment into a quality
connection. But we are not just introducing Lipton Extra Strong Tea, but also
focused on fostering human connections. In view of the pandemic, it has become
more important than ever and has proven to help people feel happier and
healthier”.
At Lipton, we believe that tea brings people together, so,
we are here to help people be present in the moment and make those moments
together more meaningful and special over a cup of tea, “he concluded.
“The new Lipton Extra Strong is a full-bodied tea bag with a
stronger burst of flavour, a darker colour, and a more intense, uplifting
aroma”, Country Brand Manager, Ekaterra, Motunrayo Babalola, commented while
speaking at the event. “It is made with a new sunburst technology and with
high-quality sun-ripened tea leaves freshly picked for their brightening, rich,
and aromatic flavour.
“We launched Lipton ‘Extra strong’, amplifying everything
people love and associate with the yellow label for people who love their tea
stronger.” “With Lipton ‘Extra Strong’, you get double the taste, colour, and
goodness of tea,” she confirmed.
Present in over 190 countries, Lipton is the biggest tea
brand in the world. With an inspiring heritage, Lipton has grown into a loved
and purposeful brand. With its range of products, Lipton has been at the
forefront of championing a healthy lifestyle among Nigerians. With its “Extra
Strong” variant, the brand has extended its reach and consequently provided
healthier options for the average Nigerian.
