NBA Crossover in Lagos, Nigeria on Feb. 5 will feature celebrity basketball game and Africa’s first Floating basketball court.
NBA Africa and Hennessy, the world’s best-selling cognac, today announced that NBA Crossover, an invite-only lifestyle event that will showcase the convergence of the NBA (www.NBA.com) and popular culture through the art, fashion, music and technology that surround today’s game, will take place in Africa for the first time on Saturday, Feb. 5 at Landmark Beach Front in Lagos, Nigeria.
As part of NBA Crossover, Africa’s first floating basketball
court will be displayed at Ikoyi Link Bridge in Lagos from Feb. 3-5. In addition, on Feb. 5 Hennessy will be the
Presenting Partner of a celebrity basketball game at Landmark Beach Front
featuring Nigerian artists, performers and media personalities. NBA Africa and Hennessy will also donate a
basketball court to the Lagos State Parks and Gardens Agency at Ikorodu
Recreational Park as part of their and Lagos State’s commitment to providing
people in the state with access to sport.
“We at Hennessy are thrilled to partner with NBA Africa to
create this unforgettable experience in Lagos. Nigeria is such an important
market for both Hennessy and the NBA, and this event is something we’ve been
looking forward to for some time,” said Hennessy President & CEO Laurent
Boillot. “The NBA and Hennessy have made
a huge impact on urban culture across the globe, and this partnership event in Lagos
will again showcase that our collective influence moves far beyond the
court. Over the past year, Hennessy has
partnered with the NBA to showcase courts in iconic locations in Australia,
China and the UK, and it is now time for Nigeria to enter the game.”
“We are thrilled to celebrate the NBA’s landmark 75th
Anniversary Season with Hennessy in such iconic fashion,” said NBA Africa CEO
Victor Williams. “Nigerian players have
had tremendous impact on basketball and the NBA, and it is only fitting that we
host our first NBA Crossover event on the continent in Lagos, where there is
already tremendous talent and passion for the game.”
“NBA Africa is committed to the development of basketball in
Nigeria, and this event, in addition to the opening of our office in Lagos,
mark another milestone in our efforts to grow the game in the country,” said
NBA Africa Vice President & Country Head of Nigeria, Gbemisola Abudu. “I look forward to NBA Crossover and to
working with my colleagues to expand our engagement with Nigerian fans,
partners and basketball stakeholders in the months and years to come.”
For more than 250 years, Hennessy has celebrated those who
embody the “Never Stop. Never Settle” ethos that is personified by the NBA’s
unwavering commitment to drive culture forward.
Throughout the NBA’s 75th Anniversary Season, Hennessy will celebrate
the tradition and mindset of basketball fans across Africa through a range of
consumer events, activations and localized content.
To learn more about the 2021-22 NBA season with Hennessy,
visit Hennessy.com or Hennessy (https://bit.ly/3fW2Zaj) on Instagram.
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