UberMoto will commence its operation in Ibadan with a 100
Naira minimum fare offering riders a 78 percent lower-cost alternative, two
months after UberX was launched.
The product offers the same door-to-door safety features as
any other Uber option such as Injury Protection, 24/7 support, including driver
background checks and screenings.
Ibadan is the third-largest city by population in Nigeria
after Lagos and Kano, with a total population of 3,649,000 as of 2021, and over
6 million people within its metropolitan area. Its startup ecosystem of Ibadan
is ranked at number 353 globally, and shows a positive momentum increasing 601
spots since 2020. Ibadan also ranks at number 2 in Nigeria, and 3 in Western
Africa.
Uber led the app-based on-demand ride-hailing market before
the advent of local companies and other global brands like like Estonia
mobility startup, Bolt(formerly Taxify) and inDriver.
"It makes sense for us to launch a product that will
help passengers get to their destination quicker, which is where we can
leverage our technology, and we are excited to introduce UberMoto to make this
a reality", Tope Akinwumi, Country Manager for Uber in Nigeria stated.
For Uber, innovative products and services to help improve
the rider and driver experience on the app is a driving force; "We are
excited that we are able to expand our options and provide an opportunity with
a wider and more cost-effective range of options for both the riders and
drivers in the city while navigating traffic seamlessly", Akinwumi said.
Just last month, Uber and a Swedish-Kenyan electric vehicle
developer, Opibus signed a strategic partnership to deploy 3,000 electric
motorcycles in Africa by 2022 to support Uber’s growing demand for
emissions-free drivers across the continent
Prior to UberMoto, the company in partnership with the Lagos
State Waterways Authority and Texas Connection Ferrie launched UberBoat in
Lagos in 2019 and has in recent times expanded its UberX product to various
cities including Portharcourt.
Currently, Uber is available in over 54 cities in
Sub-Saharan Africa and in over 10 000 cities in over 65 countries.
In 2014, UberMoto made its debut in Thailand, but after two
years Uber suspended its motorcycle arm in the country due to government
regulations. However, later in 2018, UberMoto launched as UberBoda in Kampala,
Uganda and six months after its launch, the mobility company
expanded the two-wheeled services to Nairobi, Kenya.
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