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| Seth Kaufman, President & Chief Executive Officer of Moët Hennessy North America |
For the Asian American Business Development Center (AABDC),
the premier business-focused organization for the Asian American community, the
Lunar New Year is an opportunity to celebrate cultural traditions and to
recognize corporations that have made outstanding contributions to the
community. This year, in partnership with Next shark and sponsored by Con
Edison, Colgate-Palmolive and Diageo, the Lunar New Year virtual event will be
streamed on the Nextshark Facebook platform on February 8th.
In 2022, AABDC’s Lunar New Year Planning Committee has
decided to present the “Distinguished Corporate Service Award” to Hennessy and
PepsiCo for their long-standing support and contributions to the Asian American
community.
In 2020, Hennessy contributed $4M in two phases through its
Unfinished Business initiative to help Black, Asian, and Hispanic-owned small
businesses with financial and educational resources to power through the
challenges of COVID-19.
In 2021, PepsiCo and The PepsiCo Foundation made a $1M
commitment to provide support in partnership with the Asian American Business
Development Center (AABDC), the National Restaurant Association Educational
Foundation (NRAEF), the National Restaurant Association (Association) and The
Asian American Foundation (TAAF) in the Stronger Together community-based
programs, recognizing the devastating business and social impact during the
pandemic.
“The Year of the Tiger brings messages of courage and a
fighting spirit,” said John Wang, Founder and President of AABDC. “The Asian
American community has endured a period of not only health risks and economic
distress, but anti-Asian violence. But a new year brings new hope and optimism.
We are excited to celebrate this auspicious holiday with corporate allies like
Hennessy and PepsiCo.”
“Diverse communities have faced the brunt of the
after-effects of the COVID-19 pandemic, and two years later, are still
struggling to return to normal. Under-represented, often left out of government
and financial support systems, many minority enterprises and individuals have
suffered devastating losses,” said Seth Kaufman, President & Chief
Executive Officer of Moët Hennessy North America.
“Faced with this reality, we set up Unfinished Business, a
platform to support small business entrepreneurs with capital as well as access
to information, educational content and other assets,” he added. “We are proud
to accept this award on behalf of all of the dedicated associates who work
every day at Hennessy to make a positive impact on communities that we live
in.”
“Asian Americans play a significant role in America’s
economy and are major contributors to the business community, whether as
corporate professionals or small business owners,” said Ramon L. Laguarta,
Chairman & Chief Executive Officer of PepsiCo.
“Our Stronger Together community-based programs leverage the
expertise of PepsiCo and our partners to connect people and support communities
in need,” he added. “We thank AABDC for recognizing the efforts of all of our
global employees who make these partnerships succeed, and who supply urgent
solutions during these difficult times.”
AABDC has played a leading role in bringing cultural
traditions to the mainstream. From 1998 to 2005, it organized an annual
lighting ceremony and private reception on the evening before the Lunar New
Year on top of the 86th floor of the Empire State Building where various
government officials were invited to present proclamations in recognition of
the Lunar New Year.
“Even though the pandemic has forced us to take the Lunar
New Year event online, we are excited to turn the page to a new year,” said
Wang. “Asian Americans are one of the most dynamic and diverse communities in
America, but also often among the least understood, and we welcome the
opportunity to share our long-held traditions.”
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