It will also create engaging and creative
content with educational messages as part of a multifaceted activation plan.
The 2022 FIFA World Cup is scheduled to take place in Qatar from 21 November to
18 December 2022.
"FIFA is dedicated to harnessing the
power of football towards the goal of enacting positive societal change. We're
delighted to be partnered with a company like Byju's, which is also engaging
communities and empowering young people wherever they may be in the
world," Kay Madati, FIFA's Chief Commercial Officer, said.
Bengaluru-headquartered Byju's has offices
in 21 countries and its products are present in over 120 countries.
"It is a matter of pride for us to
represent India on such a prestigious global stage and champion the integration
of education and sport. Sport is a big part of life and brings together people
across the world," Byju Raveendran, Founder and CEO of Byju's said.
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