Mr Biram Fall, QNET Regional General Manager for sub-Saharan
Africa disclosed this in a statement on Wednesday in Lagos at the ongoing
firm’s International Women’s Day week.
According to Fall, the International Women’s Day theme of
‘break the bias’ is important in equipping women with the right tools that will
enable them to thrive in entrepreneurship.
“Direct selling is providing opportunities for women
empowerment in Africa and the world, as a majority of women- compared to men-
take up the model to boost their income generation.
“Direct selling allows one to become an entrepreneur with
little to no investment made, and allows for flexibility in time and space, and
a simplified work process.
“As a result, the model provides equitable access for women across
different ages, education and social backgrounds, and requires honest and hard
work to thrive,” he said.
Fall said that women powered economic sector.
According to him, the World Federation of Direct Selling
Associations (WFDSA) indicates that an estimated 74.4 per cent of direct
selling representatives across the globe are women.
Fall said: “Direct selling is providing Nigerian women with
the valuable opportunity to balance professional and personal lives on their
own terms; while enabling them to overcome barriers that often keep them from
entrepreneurship – such as a lack of capital, time and skills.
“Through our training, we ensure that our independent
representatives, who are mainly women experience hands on learning and grow
their networks too.
Fall added that the trainings enabled women to contribute to
their households and the economy, while serving as a viable platform for
improved skills.
While shedding light on the flexible working hours offered
through direct selling model, Fall said: “The direct selling business model
provides women with the freedom to choose where they work from and when they
work.
“The provided flexibility of working hours, unlike nine to
five corporate jobs, have enabled women in the direct selling industry to work
as desired – thus allowing women to walk the fine balance between work and
personal life.”
He said that direct selling was an innovative income
generating solution that contributes to removing some of the barriers faced by
women in other entrepreneurship platforms.
Fall said that the International Finance Corporation (IFC)
among others agreed that women played a critical role in the global economy as
entrepreneurs.
“They help create jobs, generate income, and boost
revenue—driving economies while reducing inequalities between women and men.
“A report by IFC further indicates that in many emerging
economies, women are starting businesses at a faster rate than men,
significantly contributing to the economic growth.
“This is despite the fact that women face greater obstacles
in almost all spheres of economic activity—from access to finance and assets to
technology and peer-to-peer networks.
“On average, women have just three-fourths of the legal
rights afforded to men, according to the World Bank Group’s Women, Business and
the Law report of 2021,” he added.
He decried that in some countries, women could not register
a business, sign a contract, or open a bank account.
Fall said that with direct selling, however, anyone could
become an entrepreneur if the right mindset was adopted.
“Success here, as with any other business, is tied to
discipline and dedication,” he said.
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