The occasion was a first-of-its-kind collaboration designed
to provide superior entertainment and consumer experiences for lovers of
Nigeria’s premium beer brand as well as customers of Abuja’s leading
hospitality organisation.
In attendance were top executives from Nigerian Breweries
Plc, including the MD/CEO, Hans Essaadi, the management team of the renowned
Transcorp Hilton Hotel Abuja; MD/CEO, Mrs. Dupe Olusola; and others. Notable
retailers of Heineken premium lager beer in Abuja were also in attendance.
Speaking at the event, National Trade Marketing Manager, NB
Plc; Funso Ayeni said, “Heineken as a global, top-quality premium beer brand
has an unrivalled relationship with its consumers and stakeholders.
We are excited to be able to build further our relationship
with Transcorp Hilton Hotel, Abuja with the launch of the Heineken Capital Bar.
We will use this platform to further connect with our consumers and deliver
premium experiences”.
Speaking further, Transcorp Hilton Abuja, MD/CEO, Dupe Olusola said “Over the years, we have partnered with global brands to complement the delivery of luxurious hospitality to our guests at Transcorp Hilton Abuja. Our collaboration with Heineken for Capital Bar is one of such.
With the Heineken Capital Bar, we have been able to offer a
differentiated lifestyle experience as we have consistently done across our
outlets. At Heineken Capital Bar, our guests will enjoy an amazing time every
week, with the finest drinks, quality entertainment and great food.”
Superstar Musician, MI provided thrilling entertainment to guests with spectacular live performances of his hits into the night.
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