Showcasing top talent across art, music,
sport and culture, TikTok has made it possible for Nigeria to expand its
connections to the global content creation community.
Artist, Ckay has been particularly
successful on the platform, with his song, Love Nwantiti going viral in 2021.
To further solidify the burgeoning relationship with Nigerian talent, TikTok is
on a mission to work more closely with policymakers and content creators across
the country.
As part of its efforts to expand its reach
and influence in Nigeria, TikTok hosted an event that took place on Friday, 18
March 2022.
The event celebrated the best and brightest
members of the Nigerian TikTok community, shining a spotlight on their work and
collating all the event content under the hashtag: #NaijaToTheWorld.
A snapshot of the content created at the
event demonstrated the diverse contributions that Nigerian artists make to the
world through music, sport, entertainment, fashion and beauty – this is what
Naija To The World represents and celebrates.
The event kicked off with a stirring
rendition of the Nigerian national anthem by TikTok creator and singer,
Babyc.worldwide, who performed for a captive audience before another creator,
Freestylepreneurs opened up the event with a lively football juggling
extravaganza.
A panel discussion hosted at the event
celebrated creators and brands that have seen global success on the platform.
Such a case study being Goya Menor & Nektunes, who’s song Ameno Amapiano
Remix reached over 9.5 Billion views on TikTok.
He candidly shared how this success could
not have happened without TikTok. Popular creators, SoftMadeIt and Brainjotter
also shared how the platform has helped them showcase and publicize their
talents.
Dance performances from SoftMadeIt and
Blakeoffishal led to a fireside chat between TikTok creators, Kie_Kie and
JenniFrank29. Both women talked about their journeys into creating content on
the platform; touching on the struggles and pressures that come with being a
popular figure on the platform, as well as some benefits that have come along
with building a sizable following.
This chat ended with JenniFrank29 remarking
that TikTok’s support of black women on its platform has helped many young
Nigerian women become more confident in their skins.
As the event came to an end, the audience
was treated to a performance by Goya Menor before a concluding address by Dr.
Engr. Mrs. Falilat Jimoh on behalf of Mr. Kashifu Inuwa Abdullahi, Director
General/ Chief Executive Officer, The National Information Technology Development
Agency (NIITA)