…Unveils BrodaShaggi as Brand Ambassador
According to the statement, Sofri derives its brand name
from the Pidgin English expression “sofrisofri” which translates to “easy” or
“stress-free”. The statement further explain that Sofri digital bank identifies
with the financial hassles of everyday living and portrays an easy access to
providing solutions to these problems.
“The digital bank, available on both Android and IOS stores,
is designed as a one-stop-shop approach to all its users and will include
loans, investments, and savings products.”
Speaking to the press at the launch, MD/CEO of Sofri, Funsho
Idowu said “The Sofri app is designed to strengthen our commitment to our
clients and provide them with access to renewed solutions especially in today’s
digital world. This is part of our obligations to consistently provide
innovative, simple, and convenient services and to add value to our
stakeholders,’ he added.
Expressing his excitement, Sofri Brand Ambassador, Samuel
Perry A.K.A BrodaShaggi said “I am excited to be affiliated with a brand like
Sofri. We live in a part of the world where there are countless financial
frustrations faced daily. Sofri’s pledge to easy these frustrations is a
remarkable thing for me and I can’t wait to use my platform to spread the news
and inform my fans of the numerous opportunities Sofri presents.”
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