The campaign, called the “Galaxy S22 Treasure Hunt”, is
hosted on the My House platform, a collaboration between Samsung and Naver Z’s
Zepeto metaverse platform.
Users can use Samsung’s products to design their own homes,
host a party, and play games in the virtual world.
The highlight of the virtual world is the treasure hunt
event at Jeromy’s House in the My House map, where Galaxy S22 gift boxes will
appear every 15 minutes, for a limited time.
Every time users find a gift box, they will win an item. They
will also have a chance to win the limited virtual fashion item, a Galaxy S22
jumpsuit upon collecting eight gift boxes.
“My House, which saw over four million visitors in its first
month, offers new ways for users to design their dream homes and experience the
Galaxy S22 series and other Samsung products in a virtual environment.
Through the Galaxy S22 Treasure Hunt and user-generated
content events, we want to engage more Gen Z and millennial users to spark
their imagination and creativity. We hope to be an important part of their
ongoing journey in exploring their individuality, and in developing their
lifestyle preferences.”
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