Boomplay Receives Globally Recognized IAB Open Measurement SDK Integration Certification

Boomplay, the #1 music streaming service in Africa, has announced that it has received the Open Measurement SDK (OM SDK) integration certification from IAB Tech Lab. 

The Open Measurement SDK, provided by IAB Tech Lab, is a viewability measurement SDK for desktop and mobile web browsers and in-app advertising. OM SDK enables third-party verification and viewability measurement without the need for multiple SDK integrations from ad verification providers (measurement providers).

This certification, obtained through testing of Boomplay’s OM SDK integration, confirms that Boomplay adheres to industry standards for the display and measurement of third-party ads.

This certification brings several benefits to Boomplay advertising partners. Buyers can buy inventory with more confidence, as Open Metering compliant inventory gives advertising partners greater transparency into their media buying campaigns. For advertisers, OM SDK-enabled inventory enables them to measure and analyze their ad spend with confidence and accuracy.

For Boomplay Developer Partners, this certification benefits them because, with a single solution for visibility and measurement, they no longer need to implement multiple third-party SDKs from different measurement vendors. In turn, this eliminates the need for proprietary solutions and improves the user experience by eliminating the native application footprint and memory utilization. They’ll also be able to deliver higher-quality, measurable inventory recalls, higher eCPMs, and can generally help increase your revenue.

Shawn Pan, Boomplay’s head of business development, said in a statement: “As a platform committed to driving the growth of the music industry in Africa, we must stay true to strategic means to ensure that transparency, credibility and ease be our watchwords as we continue to serve our brand partners.

The easier it is for our advertisers to navigate our ad platform, the more business we can get and the more revenue we can generate for artists on our platform. We will continue to develop new ways to ensure we reach our goals in all of our initiatives through partnerships and certifications like this.”

“It’s great to have Boomplay join the growing list of companies that certify to the Open Metering SDK. This certification demonstrates Boomplay’s commitment to building an ecosystem where buyers have flexibility in the metering partners they choose to work with and further improve plus interoperability in our industry Congratulations to the Boomplay team for this certification.” Jarrett Wold, Senior Director of Compliance Programs, IAB Tech Lab.

With Boomplay’s well-known goal of helping the African music ecosystem reach its full potential, this certification reveals its commitment to giving partner brands access to reach and connect with their target audience while operating with the highest standards of data compliance and transparency. Through brand ads on Boomplay, artists on the platform will earn more revenue from their music sales, while music lovers enjoy ad-supported free streaming.

This certification gives Boomplay validated credibility for adhering to global industry standards in digital advertising and the digital marketing supply chain.

May 12, 2022