Guaranty Trust Bank Ltd (GTBank), the banking subsidiary of Guaranty Trust Holding Company Plc (GTCO Plc), has emerged winner in four major categories at the 12th annual Brand Africa 100: Africa’s Best Brands 2022 rankings of the Top 100 Most Admired Brands in Africa.
A statement explained that the award is an initiative by
Brand Africa aimed at driving Africa’s competitiveness and creating a positive
image through strong brands with GeoPoll, the world’s leading mobile surveying
platform, and Kantar, a well-respected consumer insights and data analytics
company, as key technical partners.
In the presentation ceremony held at the Eko Hotels and
Suites, Lagos, on Wednesday, May 25, 2022, GTBank retained the number #1 spot
as Most Admired Financial Services Brand in Africa, Most Admired Financial
Services Brand in West Africa, and Most Admired Financial Services Brand in
Nigeria for the second year in a row. GTBank also ranked as the Most Admired
Nigerian Financial Services brand in recognition of its excellent positioning,
strength, and reach beyond Africa.
In an inaugural feature of the awards ceremony, Mr. Segun
Agbaje, the Group CEO of GTCO Plc, was conferred with the Africa Brand
Leadership Excellence award for his pivotal role in inspiring brand-led
excellence that drives the growth of ‘Made in Africa’ brands and businesses and
his long-standing contributions to the financial services industry. Mr Agbaje
led GTBank through a decade of unparalleled growth and now oversees the Holding
Company. The Group recently concluded the acquisition of key businesses in fund
management and pension operating as Guaranty Trust Fund Managers Ltd and
Guaranty Trust Pension Managers Ltd.
Commenting on the awards, Agbaje, said: “As a leading
financial services company, we are always looking for new ways to meet every
customer need and to do more to help our customers and communities thrive by
creating faster, cheaper, safer and products for people and businesses through
every stage of life. The awards are testament to our boundless innovative
capacity and the power of the Guaranty Trust brand to touch and enrich lives as
a Proudly African and Truly International institution.’’
He further stated that, “As we grow and expand as a Group,
we remain committed to our founding values which have endeared our brand to
millions of people across Africa and beyond, and which continue to drive our
financial success. We will leverage the synergies within our holding company to
drive Africa’s growth and achieve our vision of making end-to-end financial
services easily accessible to every African.”
GTCO Plc is a diversified financial services company with
over N5.1trillion in assets, providing a wide range of banking as well as
non-banking financial services in Nigeria, West Africa, East Africa, and the
United Kingdom. The Group’s consistent year on year growth in customer base and
delivery of superior value to all stakeholders is underpinned by its strong
service culture, world-class corporate governance standards, efficient management,
and bias for innovation.
The Group is rated ‘B’ and ‘B-/B’ by Fitch and S&P
Global, respectively, a reflection of its long-term stability and reputation of
being a well-established franchise with strong asset quality and consistent
excellent financial performance.