This was the first physical event hosted by the company
post-COVID which featured vendors on its platform and top management of Jumia
Nigeria. The teams shared insights, plans and strategies for the upcoming
10th-Anniversary Sales Campaign and other efficient ways to improve the overall
business.
Jumia committed to using several marketing strategies,
including billboards, radio,
influencers, social media campaigns and games to create awareness on the
anniversary sale. During the presentations, vendors were encouraged to take
advantage of the Jumia Express offering to enable free delivery to consumers
during the sale.
There were also calls to leverage Jumia Advertising for more
visibility to their stores, Jumia Logistics for convenient delivery across
Nigeria and JumiaPay for safe and seamless payments. The event’s highlight was
when the Jumia anniversary video was played with noticeable excitement from the
vendors who were eager to have it downloaded to their phones.
“This is a special milestone for us all, as it signifies 10
years of e-commerce in Nigeria. Over the past decade, Jumia has partnered with
forward-thinking businesses and brands to create an impact across key value
chains, providing convenience and better shopping experiences for consumers.
Furthermore, we have created limitless opportunities for SMEs to grow, which
has had a positive impact on the economy. We are excited to celebrate 10 years
together with our vendors who have made it possible for us to offer the best
shopping experience to consumers across Nigeria,” said Massimiliano Spalazzi,
Jumia Nigeria CEO.
Participating vendors will have access to millions of
consumers on the Jumia platform to sell their products and grow their business.
“I am excited to be part of the Jumia’s 10th-anniversary
sale where both vendors and sellers would benefit from them. I must appreciate
Jumia for helping us, SMEs like me grow and reach more consumers. I started my
business on the platform over 5 years ago from literally nothing to being one
of the top phone vendors,” said Abdul-Hafeez Olayinka, Owner of Bafur Store.
Jumia’s 10th anniversary sale will feature deals from top
brands like Samsung, Coca Cola, Adidas, Oraimo, Nivea, Diageo, Xiaomi, Itel,
Unilever, Nestle, Apple, Anker, Nokia, Pernod Ricard, Reckitt Benckiser, Binatone,
TCL and more.