Apple became the primary driver in this case, which grew 19
percent to achieve a 51 percent market share in Q1 2022, while Samsung secured
the second spot. Motorola took third place in this stream, whereas TCL and
Google managed to get into the top fourth and fifth positions, respectively
during the quarter.
Apple was the largest contributor to smartphone shipments in
the first quarter of 2022 with 19.9 million shipments that helped it achieve a
market share of 51 percent, the report states. Samsung shipped 10.5 million
units taking the second spot with a market share of 27 percent. The South
Korean brand saw a year-on-year growth of just 1 percent.
Motorola took the third spot in terms of smartphone
shipments in North America. The company shipped 4 million products and recorded
a 56 percent annual growth with a 10 percent market share.
On the other hand, TCL and Google captured the fourth and
fifth spots in the North American smartphone shipments market with 4 percent
and 3 percent market share, respectively in Q1 2022.
“High inflation places an enormous amount of pressure on
carriers in North America as rate increases will be necessary,” said Brian
Lynch, Canalys Analyst. “Heavy discounting and high trade-in values are being
used to lure in and retain customers for the region's biggest telcos, easing
pressure on the high-end smartphone market. Supply will remain a key bottleneck
for the top vendors in the upcoming quarter, but North America will continue to
be a priority and is likely to maintain healthy supply levels.
The North American market is well placed to avoid any
significant volatility in shipments despite the uncertain outlook of its
economy,” Lynch further added.
The iPhone 13's high performance is being considered as the powering background for the Apple's strong shipment growth in the North American smartphone segment in Q1 2022, according to the report.
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