Automaker MG Motor on Monday said it has launched a Metaverse platform MGverse to provide an immersive experience to its customers and stakeholders through multiple arenas.
With the initiative, the brand aims to bring the company's
customers, partners, and employees together to work, play, engage, collaborate,
co-create, socialise and shop.
It will enable users to transcend beyond the restrictions of
screens and the boundaries of distance into a future where everyone can be
present together to create new possibilities and experience new things.
"Digital technologies have advanced faster than any
other innovation in human history. MGverse is a step forward where users can
interact with visualised data, just like in the real world," MG Motor
India chief commercial officer Gaurav Gupta noted.
The company is aiming to provide customers with immersive
experiences at every touchpoint, he added.
"MGverse is our vision for creating our Metaverse, in
which we and our partners will constantly explore, innovate, improvise, and
develop new solutions to consistently enhance the customer experience in the
future," Gupta said.
The initiative will help the company further strengthen its
relationship with the new generation, he added.
The automaker said it will provide five different experience
centres as part of the initiative.
The platform will be accessible on mobile as well as other
web browsers and the company also intends to make similar experiences available
for VR (Virtual Reality) headsets, allowing a more realistic experience at home
and in dealerships.
The platform will be executed in phases, with the first
phase being implemented during the coming festive season, the company said.