The event is scheduled to take place on June 22nd, 2022 at
Radisson Blue Hotel GRA Ikeja with the theme: 'the role of government
regulations in the ease of doing business'.
The keynote paper will be delivered by the Special Adviser
to the President of Nigeria on Ease of Doing Business, Dr. Jumoke Oduwole.
Speaking on this development in a press conference today in
Lagos, ADVAN President, Osamede Uwubanmwen told Journalists that the dialogue
will be an avenue to bring together stakeholders to discuss on the way forward
on how to move the industry forward, stressing that, the idea is that you have
industry regulators in a room and you have people they regulate in the same
room, and they ask themselves questions on burning industry issues.
He added that, we are inviting several stakeholders
including the Lagos State Governor, Lagos State Commissioner for trade and
Industry, Lagos State Signage and Advertisement Agency (ASAA), Nigerian
Communication Commission (NCC), Standards Organisation of Nigeria (SON), NAFDAF,
APCON, Heads of Sectoral Groups (HASGs)among others, and the essence is how
government will continue to support businesses through regulations.
According to him, "when regulators comes up with
policies, they need feedback on how regulations are affecting the industry, and
we believe that's what dialogue is all about, it's something we have done over
the years and the essence is to ensure we have sanity in where we do
business."
He further stressed that, industry dialogue is an annual
event organized by ADVAN in which we bring stakeholders together, and why we
are considering the ease of the doing business is because, we are of the
believe that regulations should help business to succeed, because when business
grows, the revenue grows, the economy grows and everybody will be happy.
"Among all the players in marketing industry, ADVAN
sits in a very important position because in ADVAN, you have guys from
Telecoms, pharmaceuticals, FMCG, and for us regulation should be an everyday
thing, it should be after one or two years before regulators will come up with
new regulatory framework." He added.
While responding on the impact of previous industry
dialogues on the ease of doing business in Nigeria, ADVAN President disclosed
that, after the dialogues, the body always come up with memorandum which they
transfer to policy makers and they are independently convinced that, the policy
makers are looking in the direction of the ease of doing business.
Also responding to questions on involving people from the
grassroots on the dialogue, he pointed out that, the invite for the event is
extended to every body or group running a business in Nigeria whether from the
federal, states or local government and as they come, they should air their
views on how they have been faring on the ease of doing business in Nigeria.
While giving a vote of thanks at the event, the Chief
Executive Officer of ADVAN, Mrs Ediri Ose-Ediale who welcomed every
participants at the event, said that, the Dialogue seeks to provide a meeting
point for critical stakeholders in the Marketing Communications Industry and
the various regulatory institutions, to proffer global best practice solutions
on effective regulations for economic growth and development.
According to her, advertising cut across several sectors
which includes; hospitality, pharmaceuticals, engineering, FMCG, telecoms,
among others and all of them are critical to how businesses are done in
Nigeria.
The media briefing was attended by Osamede Uwubanmwen
President of ADVAN, Ediri Ose-Ediale CEO/Executive Director of ADVAN, Kenneth
Iruonagbe-Publicity Director, ADVAN, Seni Ogunkola-Executive Council Member of
ADVAN and Samuel Akinrinmisi- Member Planning Committee Industry Dialogue.