Apple Music premiers Apple Music Sessions, exclusive live releases featuring some of the world’s most prolific artists and emerging artists, all in Spatial Audio. Recorded out of Apple Music’s studios around the world, Apple Music Sessions gives artists the opportunity to reimagine and recreate hits from their catalog, and creative covers of beloved classics.
These unique performances are also filmed, resulting in a
special, bespoke live collection comprised of brand-new Spatial Audio tracks
and companion live performance music videos that will all be available
exclusively to Apple Music fans worldwide.
Apple Music Sessions officially launches with releases from
Carrie Underwood and Tenille Townes, recorded out of Apple Music’s new
state-of-the-art studios in Nashville, Tennessee.
During her session, Underwood performed her hit “Ghost
Story,” as well as a stripped-back version of “Blown Away,” and a cover of Ozzy
Osbourne’s “Mama, I’m Coming Home.”
“Being in the studio with Apple Music was such an incredible
experience, and I’m excited to share these unique, stripped-down versions of
three songs I love with my fans,” Underwood said. “We had a lot of fun
reimagining these big, visual songs and presenting them in a different way.”
“I have always been an Ozzy Osbourne fan and ‘Mama, I’m
Coming Home’ is one of my all-time favorite songs,” Underwood continued. “I’ve
always thought it felt a lot like a country song, and I’ve wanted to cover it
for a long time. This was a really fun opportunity for me to be able to finally
make that happen. I hope we’ve done Ozzy proud and I hope he likes it.”
Country singer-songwriter Tenille Townes performed her hits
“Same Road Home” and “Somebody’s Daughter,” as well as a gritty, soulful cover
of Etta James’s “At Last.”
“It was so cool capturing the spirit of how it feels to play
my songs live with my band during the Apple Music Sessions performance,” Townes
said. “The new space feels like it’s going to become an anchor for our music
community in Nashville, and it was an honor to be a part of breaking it in.”
“I chose ‘Same Road Home’ because I really love the message
in the song of us all being more alike as humans than we often realize,” she
continued. “ “‘Somebody’s Daughter’ is one of those songs that has grown with
us as a band for the past couple of years, and it was really fun to showcase
our live version of it. And ‘At Last’ is a song that sets the bar to me as a
writer and a singer. I’ve never recorded a version of it before, and I loved
getting to include it in my Apple Music Sessions.”
Apple Music Sessions kicks off in Nashville with a host of
incredible country artists already lined up, including Ronnie Dunn, Ingrid
Andress, and many others, and Apple also plans to expand the series into other
genres of music in the future.
Apple has been steadily adding features and exclusive
experiences in order to garner more subscribers for its music service.
In 2020, Apple rolled out At Home Sessions with artists such
as Arlo Parks reworking three of her tracks in the comfort of her own home.
Apple Music Sessions seems to be a step up from this, inviting artists into
professional studios and recording songs with spatial audio technology.
Just a few months ago, Apple debuted Apple Music Live, a new
concert livestreaming series with top artists such as Harry Styles.
This April, Apple Music added DJ mixes in spatial audio with
Dolby Atmos. It also rolled out a Siri-only music plan late last year.
The company is also looking to entice new subscribers by
focusing on catering to particular interests. For example, Apple acquired
classical music service Primephonic last year to expand its music offering for
Apple Music classical fans.
The acquisition of Primephonic is believed to be for Apple’s
new classical music app expected to launch in 2022 with “visual, audial, and
haptic” aspects for a distinct listening experience.
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