Spotify has announced emerging Nigerian artiste, Ladé, as its “Fresh Finds Africa” artiste for the month of July.
This was announced on Wednesday by Phiona Okumu, Spotify’s
Head of music for sub-Saharan Africa.
“Ladé is the latest Fresh Finds Africa artiste for July. The
singer headlined the Fresh Finds Africa playlist with her hit song, ‘Adulthood
Anthem’, she said.
Okumu noted that as a platform designed to help emerging
artistes gain recognition, the Fresh Finds Africa playlist served as the
programme’s central focus.
She said it offered up-and-coming musicians exposure that
help them succeed in the long term.
According to her, the programme also cater to fans and
industry trendsetters looking to find fresh and exciting talent.
“We are proud to welcome Ladé to the Fresh Finds Africa
programme, she is a voice for the youth of today, not just in her homeland
Nigeria, but globally.
“She has captured the hearts of our editorial staff and
those of more than 300,000 users on TikTok by expressing herself in an
authentic and relatable manner on this track.
“She is an incredible individual with beautiful vocals. Ladé
is the voice, without a doubt,” she said.
In her response, Ladé said, “The joy that comes with being
recognised for what you do consistently is an entirely different feeling. I
honestly cannot hide it, I am so grateful.”
Ladé, whose full name is Omolade Oyetundun, began her
musical career at a young age, and her distinct vocals and catchy tone have
propelled her to success in the industry.
She rose to prominence after covering Simi’s song, ‘Duduke,’
which received over 20,000 views on social media in 2020 and her smash hit,
“Adulthood Anthem”, grew to become one of the most popular sounds used for
videos on various social media platforms.
She has also recorded jingles for television and radio
commercials for top Nigerian brands such as Smoov, Maltina, Travelbeta, Vestpay
and Lacasera.
In 2021, she unveiled her highly anticipated EP titled
‘Omolade The EP’, which gained widespread praise from her fan base and music
enthusiasts.
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