America’s largest organization of journalists and media professionals of color has named the African Development Bank a “Salute to Excellence” award winner for the Bank’s communication around its Technologies for African Agricultural Transformation program.
The National Association of Black Journalists cited the
Bank’s excellence in online media relations and marketing about the landmark
initiative, also known as TAAT. The online campaign featured the impact of TAAT
delivering climate-smart agricultural technologies to millions of African
farmers, helping African nations grow more food. The awards were announced on
Saturday at a gala event during the joint convention of the National
Association of Black Journalists and National Association of Hispanic Journalists
at Caesars Palace in Las Vegas, Nevada.
“This recognition from the National Association of Black
Journalists comes at a time when African and global food security are at risk
due to Russia’s war in Ukraine. Our Bank communications help tell the world,
through the stories of African farmers participating in the TAAT program, that
Africa has solutions to boost its food production and reduce dependence on
grain imports from the Black Sea region,” said Dr. Beth Dunford, the Bank’s
Vice President for Agriculture, Human and Social Development.
“The Salute to Excellence award also honors Bank staff,
consultants and partners working within these communities to improve the
quality of life for the people of Africa. Their expertise helped shape our
communications campaign,” Dunford added.
In July, the Bank’s Board of Directors approved $30 million
in new financing for the TAAT program, which overall aims to increase Africa’s
food output by 100 million tons and lift 40 million people out of poverty by
2025.
The Bank’s digital campaign showcases some of the millions
of African farmers benefitting from TAAT-funded, climate-adapted wheat, maize
and other certified seed varieties, fertilizers and technical support since the
program started in 2018.
The campaign’s lead video looks at TAAT operations in Sudan
and Ethiopia, where government-led collaboration with the Bank and partners is
scaling up wheat production to record-breaking levels. In Ethiopia, TAAT helped
seed companies to produce and distribute enough heat-tolerant, certified wheat
varieties and helped farmers to expand production across more areas last
season, allowing Ethiopia to grow enough of the grain to eliminate wheat
imports for the first time in modern history. The country’s embrace of TAAT
should see Ethiopia export wheat in 2023.
The National Association of Black Journalists’ Salute to
Excellence award is the third international communications recognition for the
Bank’s TAAT initiative. TAAT earned a “Gold Stevie” – first place – for “Best
Documentary” from the International Business Awards, as well as a “Communicator
Award of Distinction” for online video from the New York-based Academy of
Interactive and Visual Arts.
“We intend for TAAT to produce more success stories, as we
scale it up to have a central role in the Bank’s $1.5 billion African Emergency
Food Production Facility. The Facility is the Bank’s bold response to help
African nations produce more food to mitigate the impacts of Russia’s war in
Ukraine on global food systems, rising prices across the continent, and climate
change,” said Dr. Martin Fregene, the Bank’s Director for Agriculture and
Agro-Industry.
“We believe communications is key to informing African
governments, our stakeholders and investors about the impact of the Bank’s programs
in the communities we serve,” Fregene added.
The Bank was also nominated for a Salute to Excellence Award
in the competition’s “online commentary” category for a selection of published
op-eds authored by Bank President Dr. Akinwumi A. Adesina, Vice President
Dunford and former Acting Vice President Wambui Gichiri.
The Salute to Excellence Awards recognize journalism and
communications that best cover the Black experience or address issues affecting
the Black community worldwide.
The National Association of Black Journalists and National
Association of Hispanic Journalists’ Convention & Career Fair is the
premier conference for journalism education, career development, networking,
and industry innovation, attracting leaders and influencers in journalism,
marketing and communications, media, technology, business, health, arts, and
entertainment.
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