ENGIE Energy Access, one of the leading Pay-As-You-Go (PAYGo) and mini-grids solutions providers in Africa, with a mission to deliver affordable, reliable and sustainable energy solutions and life-changing services with exceptional customer experience, has elevated ‘Demilade Oresanya to the role of Global Marketing Manager.
In this role, Oresanya will own the development of the
overarching marketing strategy for ENGIE Energy Access across Africa, and work
with the country marketing teams to scale and implement this strategy across
all nine countries that ENGIE Energy Access is present in – Benin, Cote
D’Ivoire, Kenya, Mozambique, Nigeria, Rwanda, Tanzania, Uganda and Zambia.
Prior to this role, Oresanya was Head of Marketing and
Communications at ENGIE Energy Access Nigeria where he led the Marketing, Trade
Marketing and Corporate Communications functions for the firm’s arm in Nigeria,
a role he resumed just eight months ago in January 2022.
Oresanya joined ENGIE Energy Access from Unilever, where he
was Brand Manager for the Savoury Business segment, delivering double digit
growth on both Knorr and Royco.
He started his marketing career as an intern with Insight
Publicis, right after returning from the Cannes Lions International Festival of
Creativity, as Nigeria’s student representative. Prior to participating in the
National Youth Service Scheme (NYSC), he also interned with STB McCann Lagos.
Post NYSC, he joined leading PR agency, Red Media Africa
where he was Communication Associate before joining Alcoholic Beverage Giant, Diageo,
first as a Retail Sales Executive from where he was promoted to Assistant Brand
Manager for the Guinness Trademark.
Few years down the line, he joined international oil &
gas firm, Total Energies as Marketing and Communications Specialist where he was
responsible for driving Marketing Initiatives for their multiple business
verticals. Exiting Total Energies, he joined multinational confectionery giant,
Perfetti Van Melle, where he was initially Brand Manager responsible for the
Mentos & Chupa Chups trademarks (gum & candy) before his last role as
Brand Manager for the Candy Category, overseeing Mentos, Alpenliebe & Chupa
Chups candies for the business.
Oresanya holds a Bachelor’s Degree in Mass Communication
from the University of Lagos and a Diploma in Professional Marketing from the
Chartered Institute of Marketing, UK.
