Jamaica’s Usain Bolt celebrates his team’s victory at the end of the men’s 4x100-metre relay final at the Rio 2016 Olympic Games |
Usain Bolt, the athlete who won eight Olympic gold medals, has filed an application to trademark his famous victory pose.
The Jamaican sprinter's unique pose became familiar at the
2008 Olympics in Beijing, and he is seeking to create a logo to be used on a
range of goods such as eyewear, jewellery, bags, clothing and sporting
activities.
“The mark consists of the silhouette of a man in a
distinctive pose, with one arm bent and pointing to the head, and the other arm
raised and pointing upwards,” the US Patent and Trademark Office filing stated.
The filing also states the potential to use the logo for
restaurant and bar services with a sports theme.
Mr. Bolt already owns a Tracks & Records restaurant
chain with outlets in Jamaica. A London venue was opened in 2018 but closed
during the Covid-19 pandemic.
“The list is relatively extensive,” Josh Gerben, a
Washington-based trademark lawyer who tracks filings by athletes, told
Bloomberg.
“The logo could be licensed or he could make those products
himself.”
Mr. Bolt, who claimed 11 world titles and set world records
in the 100 metres and 200 metres running competitions, ended his career in
2017.
His major sponsors have included Puma, Gatorade and Hublot.
In 2018, he was ranked 45th on Forbes' list of highest paid athletes.
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