Video streaming giant, Youtube, has revealed that it has disbursed over $50bn to its creators, artists, and media companies in the last three years.
The CEO of YouTube, Susan Wojcicki, revealed this while
speaking at the inaugural ‘Made on YouTube’ event.
“The YouTube Partner Program was revolutionary when we
launched it back in 2007, and it’s still revolutionary today. Over the last
three years, YouTube has paid creators, artists, and media companies more than
$50bn dollars. That $50bn has changed the lives of creators around the world
and enabled new voices and stories to be told. But we’re not done yet. When we
introduced the YouTube Partner Program, we made a big bet. We succeed only when
our creators succeed. And today, we’re doubling down. We’re introducing the
next chapter in how we reward creativity on our platform by expanding access to
our YouTube Partner program.”
YouTube’s Chief Product Officer, Neal Mohan, said:
“YouTube’s first-of-its-kind, industry-leading Partner Program changed the game
for long-form video. And now we’re changing the game again, this time by
opening it up to Short-form creators and introducing revenue sharing to Shorts.
This is the first time revenue sharing is being offered for short-form video on
any platform at scale, adding to the 10 ways creators can already earn revenue
on YouTube. It’ll be available to all of those in YPP — including the new,
mobile-first creators, who will be joining the program for the first time.”
YouTube’s Global Head of Music, Lyor Cohen, also spoke on
the plans of the company for creators.
“Creator Music is the future. We’re building the bridge
between artists and creators on YouTube to elevate the soundtrack of the
creator economy. It’s a win-win-win for artists, songwriters, creators, and
fans. With Creator Music, artists have a new way to get their music out into
the world. Fans can now discover music they love on their favorite creator’s channels,
and both creators and artists will have new revenue opportunities.”
Representatives of the next wave of the creator economy
share how the announcements shared will impact the broader ecosystem:
Producer/DJ, Marshmello, expressed that the “Creator Music
gives us an opportunity to tap into YouTube’s massive creator community and
reach new fans. I’ve built an incredible global audience on YouTube and Creator
Music feels like one of the latest evolutions that makes it such a valuable
place for my music and more importantly, my fans.”
YouTube creators, Colin and Sam, buttressed that “Over the
last three years, YouTube has paid out $50 billion to over 2 million creators,
artists and media companies. through its Partner Program – more than any other
platform. That’s $45m a day. It is $1.9m an hour, $528 a second, every second
for the last three years. Today’s announcements prove that YouTube is
continuing to lead the way in its commitment to creators everywhere.”
According to the content platform, this announcement
reflected the diversity of the platform’s growing creator community and allowed
its over 2M monetising creators to make money on YouTube across any creative
format.
In a bid to expand access to YPP, starting in early 2023,
Shorts-focused creators can apply to YPP by meeting a threshold of 1,000
subscribers and 10M Shorts views over 90 days. These new partners will enjoy
all the benefits YPP offers, including ads monetisation across Shorts and
long-form YouTube videos, the firm said.
This is another option to the existing criteria where
long-form creators can still apply to YPP when they reach 1,000 subscribers and
4,000 watch hours, it noted.
Creators can choose the one option that best fits their
channel while YouTube maintains the same level of brand safety for advertisers.
To support creators who are early in their YouTube journey,
YouTube will also introduce a new level of YPP with lower requirements that
will offer earlier access to Fan Funding features like Super Thanks, Super
Chat, Super Stickers, and Channel Memberships, it added.
.jpeg)
0 comments:
Post a Comment