Fearless energy drink from the stable of Rite Foods Limited has made full preparation to support this year’s Fanfaro Autofest event as the headline sponsor.
This, is in its bid to make the platform bigger and
thrilling for car drifters, super bikers, and fun seekers in the ancient city
of Ibadan from Friday, December 2nd to Sunday, 4th.
The Managing Director and Chief Executive Officer, Fanfaro
Oil Nigeria, Mr. Adekunle Olanrewaju, stated that the support from the Fearless
energy drink is enormous hence the event is credited to it and dubbed “Fanfaro
Autofest, Fearless Edition,” as the contestants will be rejuvenated with the
brand’s positive energy and courageous spirit to actively showcase their talent
in car drifting.”It takes a lot for someone to align with your dream; it takes
like minds to be part of it. The previous events have been successful, but now
having the marketing leading; Fearless brand behind it, is a success even
before the start of the event. The
brand, also resonates with what the sport stands for, we are fearless, tough,
energetic, and want to make it more exhilarating,” Olanrewaju explained.
He pointed out that with the Fearless brand behind the
largest motorsport in the country, Nigerians should expect more exciting and
action-packed sporting activities, as the product has been with Fanfaro from
the planning stage to the exercise which takes a year to put together, and also
for a refreshing moment with the trailblazer in the energy drink segment.
According to him, a Fearless brand raffle draw will be
organised before the main event in November, where participants would be told
to make a creative design with five empty bottles of the product, with the
winners going home with exciting gifts.
Commenting on the sponsorship, Rite Foods Head of Marketing,
Olumide Aruleba, affirmed that the Fearless brand is very proud to throw its
weight behind the sport, as it will bring into it the positive energy
associated with the brand as a means to create the desired impact and make it a
ground-breaking event. “We also want everyone to look forward to it,” he
stated.
On her part, the Assistant Brand Manager of Fearless Energy
Drink, Kanyisola Sangowawa, said the support from the product signpost is its
connection with consumers in keeping them refreshed by providing the vigour
needed while attaining their dreams or showcasing useful talents. She avowed,
that it takes a fearless spirit to support an action like the auto fest, which
requires boldness, daring force, and strength in making it a success.
In his remark, the Fearless Brand Ambassador and the Face of
Fanfaro Autofest, the Fearless Edition, Tobi Bakre, actor and a lead cast in
the movie, Brotherhood, extolled the partnership between the Fearless energy
drink and the motorsport, stating that both connects with a Fearless and
reinvigorating force.
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