Marriott to Expand Fairfield Brand to New Markets

Marriott has unveiled plans to debut its Fairfield brand in Europe and the Middle East by late 2023.

With a global footprint of more than 1,230 open hotels, Fairfield is the second largest brand within Marriott Bonvoy’s portfolio of 30 hotel brands.

“We are thrilled to launch Fairfield by Marriott in Europe and the Middle East, continuing the growth of this trusted brand,” said Eric Jacobs, Senior Vice President and Global Brand Leader, Select Brands. “Fairfield is celebrated with an unique legacy in the Marriott Bonvoy portfolio. Built on principles of warmth, comfort and simplicity, Fairfield hotels provide quality and reliability that travelers can look forward to globally.”

Anticipated openings across Europe and the Middle East include:

Fairfield by Marriott Copenhagen North Harbour, Denmark (Q3 2023)

Situated in Copenhagen’s North Harbor district, and close to the city center, Fairfield by Marriott Copenhagen North Harbor, Denmark, hotel is slated to be dual branded with 234 guestrooms devoted to the Fairfield by Marriott brand, and in the adjacent hotel, 81 guestrooms dedicated to the longer stay brand, Residence Inn by Marriott.

North Harbour is one of Northern Europe’s largest new urban development area, and it is planned to be a fully sustainable, energy carbon-neutral hub. Based on the principles of a “Five-minute City”, public transport, city districts, local facilities, green areas, and the waterfront will be all within five minutes reach.

Fairfield by Marriott Amsterdam Schiphol Airport, Netherlands (Q3 2023)

Fairfield by Marriott Amsterdam Schiphol Airport is slated to offer 175 guestroom. Amsterdam is known for its artistic heritage, elaborate canal system, and narrow houses with gabled facades, legacies of the city’s 17th-century Golden Age.

Fairfield by Marriott Zug, Switzerland (Q2 2024)

Plans for the 123-room Fairfield by Marriott Zug boast views of Lake Zug overlooked by snow-dusted mountains in central Switzerland. A modern city with a historical heart, Zug has a small historic center with several remarkable buildings each with pastel coloring and traditional facades which nod to the typical charming buildings of the town’s past with many being hundreds of years old.

Fairfield by Marriott Bordeaux Train Station, France (Q4 2024)

Just a short walk from Bordeaux-Saint-Jean railway, Fairfield by Marriott Bordeaux Train Station is expected to feature 191 guestrooms. Known as ‘the City of Art’, Bordeaux has been an UNESCO Heritage Site since 2015, and is a flourishing tourist destination. The city center is just a 15-minute drive from the hotel and offers numerous iconic classified historic monuments.

Fairfield by Marriott Makkah Al Naseem, Saudi Arabia (Q1 2025)

Located in the Al Naseem district and set to rise in five towers, the 2,600-guestroom Fairfield by Marriott Makkah Al Naseem will be close to cultural sites such as Mina, Muzdalifa, Al Jamarat Bridge and Arafat. Situated in Makkah city center, the hotel will provide a convenient base for those visiting on pilgrimage or business.

Fairfield by Marriott Makkah Ibrahim Al Khalil Road, Saudi Arabia (Q4 2025)

Set to be the second Fairfield property in Makkah, the Fairfield by Marriott Makkah Ibrahim Al Khalil Road will look to offer guests a prime location in just walking distance of the Grand Mosque. Every year, more than two million people visit Makkah for Hajj, the pilgrimage to Kaaba, and with 1,376 expected guestrooms outlined in the design plans, the hotel will be the perfect destination for those visiting.

“We are excited to welcome travelers to the first Fairfield by Marriott hotels in Europe in Copenhagen and Amsterdam in 2023,” said Satya Anand, President of Europe, Middle East and Africa. “The debut of the brand in Europe and the Middle East has been thoughtfully considered for each market, and we’re looking forward to delivering Fairfield’s iconic friendly service and warm hospitality at these new properties.”

October 07, 2022