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    Thursday, October 13, 2022

    Nickelodeon, the Pinkfong Company to Debut Brand-New Baby Shark Float and Balloon at 96th Annual Macy's Thanksgiving Pay Parade®

    Nickelodeon's Iconic Franchises Blue's Clues & You!, SpongeBob SquarePants, PAW Patrol® and The Smurfs to Reprise Appearances at the Parade


    Nickelodeon and The Pinkfong Company will celebrate this Thanksgiving with a brand-new float balloon hybrid element, featuring characters from the globally beloved preschool property Baby Shark, that will make its debut at the 96th Annual Macy's Thanksgiving Day Parade®

    The 18-foot-long float will feature an underwater seascape that includes members of the Shark family, as well as starfish and various species of anemone. Following behind the float on Parade day will be a larger-than-life 25-foot-long Baby Shark balloon that will soar down the streets of New York City with approximately 100-lbs of upward lift.

    Baby Shark is the newest addition to Nickelodeon's roster of iconic franchises featured in the annual extravaganza, including the return of the Blues Clues & You! float and SpongeBob SquarePants, PAW Patrol (produced by Spin Master Entertainment) and The Smurfs balloons.

    "The Macy's Parade is always thrilled to welcome a new Nickelodeon property to our iconic event," said Jordan Dabby, producer of Macy's Thanksgiving Day Parade. "The Baby Shark dynamic balloon and float hybrid is incredibly unique to the Parade and will undoubtedly amaze families as it travels down the streets of New York City this Thanksgiving."

    "The Macy's Thanksgiving Day Parade is a beloved holiday spectacle that kids and families across the U.S., as well as millions of spectators who line the streets of New York City, look forward to every year," said Veronica Hart, Executive Vice President, Global Franchise Planning and Consumer Products Marketing, Paramount Global. 

    "With the addition of Baby Shark to a lineup that includes global hits SpongeBob SquarePants, PAW Patrol, Blues Clues & You! and The Smurfs, Nickelodeon is bringing its most iconic characters, who appeal to the entire family--from preschoolers to tweens and teens and parents, to the Parade route to help ring in the holiday season."

    Nickelodeon's playful pup Blue will return to the annual holiday parade with an updated look that includes a 22-foot-tall Blue wearing an 'I "Paw" New York' t-shirt, atop a float inspired by the look and feel of the brand-new Blue's Clues & You! movie, Blue's Big City Adventure, which follows Josh and Blue as they head to New York City to audition for a big Broadway musical. With all-new original songs and choreography, the Nickelodeon Animation-produced musical spectacular will premiere on Nov. 18, exclusively on Paramount+. 

    The 96th Annual Macy's Thanksgiving Day Parade will also feature fan-favorite Nickelodeon returning elements: SpongeBob SquarePants, with his 18th appearance in the parade, taking to the sky once again with his pet snail Gary in tow; PAW Patrol's Chase character balloon, showing the citizens of New York City that "Chase is on the case!;" and Papa Smurf, who will once again take to the New York City skyline to help viewers smurf up some holiday cheer.

    The Macy's Thanksgiving Day Parade will air nationwide on NBC and stream on Peacock, on Thursday, Nov. 24, 2022, from 9 a.m.-Noon, in all time zones.

    On Tuesday, Oct. 18, a brand-new special Halloween episode of Baby Shark's Big Show! "The Treat Goblin/Baby Super Shark" will premiere at 11:00am ET/PT on Nickelodeon. In "The Treat Goblin," Goldie's reputation as a great party hostess is on the line when she forgets to buy treats for her guests; and Vigo' plots to turn every fishy in Carnivore Cove into babies in "Baby Super Shark." 

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