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    Saturday, November 19, 2022

    Nigerian Designer Takes on Fast Fashion with Eco-Friendly Brand


    As sustainable fashion enthusiast Uche Aladimma sorts through discarded denim clothes in an open market in Lagos, Nigeria, a faded sky-blue jacket catches his eye; now he has to decide whether to turn it into an apron, a tote bag or something else.

    Aladimma, 28, says he launched the eco-friendly Azach brand in February to fight against fast fashion in Africa's most populous nation by using second-hand clothes to produce durable street-wear popular with young adults.

    "All the materials that we work with are the materials that we can use for a long time... They are clothes that you can pass down to people... upcycle them again," he said.

    An engineering graduate who found his calling in eco-fashion, Aladimma wants to do more to help the environment. He hopes to make furniture using denim one day.

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