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    Saturday, December 3, 2022

    Nestle, BHM, Teksight Edge, Others Bags LaPRIGA Awards

    Olufemi Adeyemi 

    From left to right: Yomi Badejo-Okusanya – President of African Public Relations Association (APRA) & Group Managing Director at CMC Connect (Perception Managers), Comfort Nwankwo – Chairman of Lagos Chapter of the NIPR, Victoria Uwadoka - Corporate Communications and Public Affairs Manager at Nestlé Nigeria PLC and Edidiong Peters – Public Affairs Specialist at Nestlé Nigeria PLC

    BlackHouseMedia Group (BHMG), a public relations and communications network that operates out of the U.S. and the United Kingdom, Nestle Nigeria,  Teksight Edge Ltd, others have been recognised at the 2022 Lagos PR Industry Gala and Awards (LaPRIGA) held Friday night at D’ Podium International Centre, Ikeja, Lagos.

    While BHM bagged three awards- Agency Of The Year, Rising PR Practitioner Of The Year (Enitan Kehinde, General manager, Lead Consultant, BHM, UK) and PR Practitioner Of The Year Award (Adekunle Ayeni, MD, BHM).

    These wins come months after the company announced the commencement of operations in Ghana and Kenya, as part of its Africa expansion, under its globalization strategy. The Africa expansion is being executed through ID Africa, BHM’s Africa-focused advisory firm with a nearly ten-year record of supporting clients and partners across many African countries especially in Nigeria, Ghana and Kenya.

    Nestle, a publicly listed food and beverage specialty company, in the hand won The Best in Corporate Social Responsibility and Excellent In Community Relations Awards; and Teksight Edge emerged Best In Entertainment PR and Best In Technology PR.

    Other winners were Mouka Foam, Best In Crisis and Risk Communications, P+Measurement, Best Use Of Research and Measurement, Nigerian Breweries Plc grabbed Best In Internal Communication and Employee Engagement Award, Jeremiah Agada won The PR Journalist of The Year Award and Dangote Group won The Reputable Brand Of The Year Award.

    In her welcome address at the event, Chairman, NIPR Lagos chapter, Comfort Nwankwo, has attained a strong brand status gauging from the immense interest it is generating all year round.

    She noted that, the award celebrates practitioners and stakeholders to challenge “us to boost professionalism and invest more in the practice”.

    “We want to engender healthy competition among professional colleagues in the PR industry. We want to make it the most sought after and the beauty of it is that, any practitioner in any industry with outstanding, verifiable track records, who has put forward innovative PR campaigns from concept to execution, has a chance to win,” she said.

    Also speaking during the event tagged, ‘Hall of Fame’, Lagos State Governor, Babajide Olusola Sanwo-Olu advised PR practitioners to be intentional in their practice and to discourage the spread of fake news especially via the social media.

    The governor who was represented by Gbenga Omotosho, Commissioner of Information and Strategy in the state said: “We need to consciously fight the scourge of fake news. In the past, it use to be people posting fake news to cause panic everywhere but now people do it professionally.”

    “The social media is a two-edged sword in which if we use it well, we benefit from it but if used negatively, it get its own effect,” he said.

    The governor therefore charged all present to always verify every information before engaging them.

    Chido Nwakanma, Selection Committee chairman of the event, disclosed the the number of entries in this year's award is the highest in the seven-year history of the awards scheme. The Lapriga Selection Committee believes that the higher number of entries represents an increased interest in and credibility of Lapriga with public relations professionals in Lagos.

    He added that a contributing factor is an increase of seven in the number of categories and enhanced criteria.

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