Netflix is adding Nike Training Club workouts to its offerings, the streamer announced on Wednesday.
Nike and Netflix have teamed up on an effort aimed at making
sport more accessible.
The athletic giant announced Wednesday that Nike Training
Club (NTC) content will be offered to the 223 million members of the streaming
service starting Dec. 30. According to Nike, Netflix members will have access
to more than 90 workouts “that cater to all fitness levels, require minimal to
no equipment and span a broad range of workout types, lengths and intensities.”
Breaking down the initiative further, Nike said in a
statement that the NTC workouts offered via Netflix will feature a dozen of its
world-class trainers — including Joe Holder, Kirsty Godso and Betina Gozo — and
that each training program will include multiple episodes, with more than 30
hours of sessions released in two parts.
Nike will launch five training programs on Dec. 30. The
programs include “Kickstart Fitness with the Basics” (13 episodes), “Two Weeks
to a Stronger Core” (seven episodes), “Fall in Love with VinyasaYoga” (six
episodes), “HIT & Strength with Tara” (14 episodes) and “Feel-Good Fitness”
(six episodes).
Nike said in a statement that members will have access to
both curated programs and select workouts by type or duration, and that they
will be available in 10 languages through all Netflix plans. Also, the athletic
company said this effort will include a custom Nike collection on Netflix, and
that members can search “Nike” to locate the workouts.
Nike also confirmed additional programs will launch
throughout 2023.
On Tuesday, Nike reported its Q2 results for fiscal 2023.
The company reported revenues of $13.3 billion, which is an increase of 17%
from the same period last year. Also, net income was $1.3 billion, which was
flat compared to the prior year. Nike Direct sales increased 16% to $5.4
billion, Nike brand digital sales were up 25% and wholesale revenues grew 19%.
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