Konga Yakata, the Black Friday sale of
Nigeria’s leading composite e-commerce giant, is widely regarded as the biggest
sale of the year in the annual shopping calendar in Nigeria.
Already, thousands of savvy shoppers had
besieged the Konga website – www.konga.com from midnight on Sunday to be among
the first to grab the huge array of special deals and other mouthwatering
offers put together by Konga for the last day of the promotion.
The increased shopping activity recorded on
the website from the early hours of the morning had resulted in a noticeable
spike in traffic, with lengthened shopping sessions indicating that many were
combing the site for eye-catching deals and incentives.
Among the top product categories receiving
major attention from customers early today were Fast-Moving Consumer Goods
(FMCG) and Groceries, understandably as more people look to meet their festive
season shopping needs.
Consequently, items such as cooking oil,
rice, pasta, tomato paste, washing/cleaning detergents, non-alcoholic and
alcoholic beverages, among others, featured prominently in the orders placed.
Other categories witnessing significant
activity today include Home & Kitchen Appliances, Computing, Electronics,
Fashion and Mobile Phones, etc.
The buzz for the last day of Konga Yakata
2022 is equally expected to be replicated offline in Konga stores nationwide
including those in Lagos, Abuja, Port Harcourt, Enugu, Kano, Owerri, Uyo and
Warri, among others, with historic data indicating that some categories of
shoppers often prefer to target the physical stores as a strategy to beat the
rush online while also taking advantage of special in-store deals.
Traditionally, Konga is known to offer its
customers a variety of extra discounts and special offers on the last day of
major promotions as a means of compensating last-minute shoppers who may have
been constrained from participating in the earlier days of the campaign.
Despite recent calls from a section of the
audience for an extension, the curtains are expected to fall on the 2022
edition of Konga Yakata by midnight today, December 12, 2022, after an
action-packed month-long sale which commenced on November 11.