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    Monday, January 30, 2023

    AATB Program Hosts Series of Bilateral Trade B2B Meetings in Casablanca, Morocco

    Meetings highlight AATB’s Commitment to Creating an Enabling Platform for Arab and African Businesses to Collaborate.

    The Arab-Africa Trade Bridges (AATB) Program, a multi-donor, multi-country, and multi-organizations program organized the 3rd Arab African Buyers/Sellers Meeting on Agri-food and Derivative Products in Morocco. The two-day event brought together leading agricultural and food industry professionals from across the Arab and African regions.

    Emphasizing the enormous agricultural market potential of the Arab and African regions, the event provided participating organizations with the opportunity to establish and forge commercial relationships and promote cooperation with partners from both regions. The AATB Program has also renewed its focus on advancing food security which is in line with UN Sustainable Development Goal 2 (Zero Hunger).

    The Business to Business (B2B) event saw active participation from investors, industries, stakeholders, and organizations from Benin, Burkina Faso, Cameroon, Chad, Egypt, Gabon, Ivory Coast, Kenya, Mali, Mauritania, Morocco, Niger, Senegal, Saudi Arabia, Togo, and Tunisia.

    Eng. Hani Salem Sonbol, CEO of ITFC and AATB Secretary General, during his opening remarks, said: “
    The AATB Program is more than ever committed to promoting trade and economic development between Arab and African countries through its various interventions. We are working with member countries and partners to create an enabling environment for trade in the Arab region and across the African continent in line with the African Continental Free Trade Agreement. This event aligns with that mission and serves as a platform to strengthen ties and explore new opportunities in the agri-food and derivatives sector, contributing to the food security efforts in both regions.”

    Since its launch in 2017, the Arab Africa Trade Bridges program has established itself as the leading vehicle for promoting trade between Africa and the Arab regions through significant initiatives that support the growth and prosperity of its member countries.

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