Nokia Unveils Pure UI, a New User Interface Design

Nokia has completely refreshed the design and functionality of its UI, with new user interface design language named Pure UI.

“Pure is a flexible, future-proof design system created for and by Nokia,” a placeholder website explains.

Nokia devices have traditionally used a minor variant on the Android look, so this is a complete refresh, with new fonts, a clean, grid-form system, and minimalist icon design.

The new design style was developed to make the digital products Nokia offers more consistent. The new logo is just the beginning, but Nokia Pure is everywhere, in all digital interfaces, apps and software components, and it looks great. The Finns are known for their great design, and Nokia Pure is as clean and minimalist as it gets. The new icons, graphics and letters look fresh, something all Nokia fans would love to see integrated into the UI of Nokia devices.

According to Nokia, the UI is designed to scale from watches to large screens.

Nokia Pure brings not only the new Nokia Blue colours, but also typography, illustrations, UI icons, app icons, illustrations, data visualisations and much more. The fresh new looks good, Nokia will implement some of its apps for wearable gadgets, as my dream of a Nokia (smart) watch is now hardly feasible.