Spotify unveils features and tools to grow their 500+ million monthly active users and build their careers for artists, podcasters and creators.
Spotify’s second Stream On event was held yesterday, and music artists, songwriters, video and content creators, and podcasters from all over the world joined Spotify for a day of announcements, inspiring stories, and hands-on demos of new tools and resources coming to the global creator platform.
“Stream On is about all the ways we are bringing Spotify to life and letting creators at all stages of their careers know that we are open for business. We are focused on building the best home for them – a place where they can establish a career, thrive and grow and where the world can be inspired by their creativity,” Spotify Founder & CEO Daniel Ek shared during the morning keynote presentation. He continued, “And that’s what we’ve been doing for almost 17 years: building, improving and reimagining this home to better meet creator needs and help them chart new pathways to success. As we look to the future, we are excited to expand that ambition to even more creators across new formats. We’re enabling more creativity, discovery and personalization than ever before by providing the best resources, support, and interactivity..”
Doubling down on helping creators and artists be discovered
Spotify kicked off Stream On by doubling down on discovery, revealing a reimagined interface that leverages new visuals, and a completely new and interactive design — all to drive deeper and long-lasting connections between creator and listeners.
The new Spotify experience will roll out in waves beginning today to its 500+ million monthly active users — below is a snapshot of what to expect in Nigeria:
With Smart Shuffle, we’re introducing a new way to inject new music that perfectly complements an existing playlist with just the tap of a button.
Building on the success of podcast previews, creators can choose or have Spotify automatically generate Previews of their music and podcasts for users to sample before they play or save.
Just like with music, Spotify will now serve Autoplay for Podcasts — when a podcast ends, another episode will automatically start playing that fits the user’s tastes and is relevant.
- New Concert and Merch Discovery tools will help make sure concert-goers never miss another show. Listeners will begin to see merch offers and concert listings in far more places across the app. If a show catches a fan’s eye, they can tap a new ‘interested’ button to save the listing to their own calendar in the Live Events Feed. Users can adjust their location and browse concerts worldwide, all personalised to their taste.
- Spotify is also expanding its Fans First program to include more artists, ensuring top listeners receive emails and notifications that give them special access to concert pre-sales and merch exclusives.
The ability to upload and publish episodes (for users hosting their show with Spotify for Podcasters)
Interactive features like Q&A and Polls
Advanced analytics to track a show’s growth, including streaming numbers and audience demographic data
Spotify and DC Comics will launch a new podcast series The Riddler: Secrets in the Dark which will be led by Phantom 4 and filmmaker, novelist, and comic book writer David S. Goyer. Fans can expect all of the beloved characters from the “Batman Unburied'' series.
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