“This year we have 577 exhibitors which is a 35 per cent
growth and what’s really exciting is that we are the only inbound show on the
African continent and it goes to show that a lot of intra africa trade that is
happening. Internationally you can see also that the Indian Ocean here,
Seychelles, Reunion, Madagascar”.
One of the hot topics on Africa’s growth is intra africa
trade. For travel and tourism, destinations like Seychelles believes that it
will act a catalyst to wider growth for expanding the country’s popularity.
“The new approach I would say which our Minister of a
Tourism continues talk often about is to introduce our cultural activities in
Seychelles to bring it more at the forefront.
In other worlds, we have a story to tell about our food and
music and us as a people,” David
Germain, Seychelles Tourism Regional Director for Africa. Meanwhile, Zimbabwe a destination known for
diverse attractions like Victoria Falls predicts that by 2025 their tourism
sector will reach a five billion US dollar growth mark.
Jeffreys Manjengwa is
the Zimbabwe Tourism Authority Executive Director International Marketing:
“Our projection under our national tourism recovery growth
strategy is to reach a USD five billion tourism economy by 2025.”
The UN’s World Tourism Organization latest data shows that
more than 900 million tourists travelled internationally in 2022. These
businesses behind are some of the of the foot soldiers behind the promotion of
the continent and driving growth to Africa’s travel and tourism market.