Mrs. Folake Ani-Mumuney, Group Head, Marketing and Corporate
Communications, FirstBank, said this in a statement in Lagos.
The statement said that the name change was implemented to
align the subsidiaries with the parent brand and to enjoy the strong heritage
and brand equity built by FirstBank Nigeria in its 129 years of banking
leadership
It named the first set of subsidiaries effecting the name
alignment as, FBNBank UK, FBNBank Sierra Leone, FBNBank Gambia and FBNBank DRC.
According to the statement, the subsidiaries are now known
and addressed as FirstBank UK, FirstBank Sierra Leone, FirstBank Gambia and
FirstBank DRC.
It said that the Ghana, Senegal and Guinea subsidiaries
would be next in the phased name change implementation.
The statement added that the name change would further
enhance the quality-of-service delivery resulting in better brand clarity,
uniformity and consistency across all the markets where the Bank operated.
The statement also quoted Dr Adesola Adeduntan, Chief
Executive Officer of FirstBank Group, as saying, “the name change coincided
with the bank’s 129th founding anniversary (March 31, 2023)”.
“It is indeed a milestone reflective of our resolve to
continuously provide the gold standard of excellence and value as we put our
customers First.
“The new identity of the subsidiaries contributes to an
enhanced brand presence.
“It helps our customers and stakeholders better appreciate
the value of the diversified product suites, competitive pricing and extensive
business networks the FirstBank Group offers.
“These include our commitment to boosting cross-border
businesses which involve trade and investment opportunities essential to
enhancing trade relations amongst countries, thereby strengthening the
economies of host communities and reducing poverty,” he said. NAN
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