The competition, which took place today – Wednesday at
University of Ilorin, had Kwara State Polytechnic scoring a total of 217 points
to beat seven other institutions.
University of Ilorin came second with a total of 194 points,
with Summit University, Offa, placing third with 184 points.
Head of Department of Mass Communication, University of
Ilorin, Dr Kehinde Kadiri, said that the competition was aimed at providing a
platform for the meeting of the town and the gown.
She said it was also organised for the experts in the
advertising industry to come out and teach the university community on how
management of advertising in the outside world.
“One thing I have realised is that there is a difference
between theory and practice. What we teach our students is different and there
is a huge gap between what obtains in the class and what is on the field.
“The platform is to provide a seamless transition for our
students and for them to understand how the game is being played in the real
world.
“It is also targeted at giving them the knowledge they
require before getting into the industry,” Kadiri said.
One of the participants, Eniola Oluwatomisin, of the
Department of Mass Communication, Lens Polytechnic, Offa, described the event
as ‘nice and overwhelming’, having competed with her colleagues from other
institutions.
She said that they were taught advertising in school last
season, adding that it was interesting competing with her colleagues for other
institutions.
Another participant, Fatimah Bashir, from Fountain
University, Osogbo, said that the event had broadened her horizon and prepared
them better for future events.
One of the jurists for the competition, Biodun Adefila, said
she was impressed with what she saw at the programme, saying that a lot had
gone into the teaching of the rudiments of marketing communication.
“Looking at perfection is not really there, but they now
have good understanding of what they are supposed to be doing” Adefila said.
In appreciation of what the participants were able to put up
at the event, the Chief Executive Officer (CEO) of O2 Academy, Ozoemena
Mbanefo, announced a scholarship for two members of the winning school, Kwara
State Polytechnic, Ilorin.
Some of the institutions that participated in the event
included: Thomas Adewumi University, Oko, Kwara; Lens Polytechnic, Offa, Kwara;
Redeemers University, Ede, Osun; Fountain University, Osun and University of
Ilorin. NAN
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