YouTube, one of the most popular video streaming apps, shows ads to users who haven’t bought its premium subscription plan. The Google-owned company has made several changes to its plans to force users to buy a YouTube Premium subscription plan. Just recently, it announced that it will block any adblocker extension on the browser.
The company has now announced some new changes comes to its
users who like to watch YouTube on TV. The changes will be coming to the ad
experience for the users. Here’s everything you need to know about it.
YouTube recently hold its Brandcast 2023 event where it
announced new changes coming to the platform. On its blog page, the company
stated that it will now show a 30-second non-skippable ad instead of showing
two 15-second ads. The company has announced that YouTube users on TV will now
be able to pause ads to know more about the video.
Do note that this will be coming to TV users in the US for
now. However, given its history, YouTube gradually rolls out most of its
features to other regions, and we can expect this to arrive in Nigeria as well.
YouTube in its blog states that AI will allow advertisers to
hit their campaign goals from reach to action. Google promoted its AI features
loudly at the Google I/O 2023 and it wants advertisers to use the Google AI for
all the necessary implementations. Giving an example, Google stated that Sony
Electronics used Google AI to add relevant voice-over to their product ads. It
saw a 25% increase in its ad recall.
Is YouTube Premium The Only Way To Avoid Ads?
Given how hard Youtube is trying to remove ad blockers and
other shortcuts that block ads on YouTube, it won’t be wrong to say that buying
a YouTube Premium subscription is the only way to avoid ads officially. In the
past, YouTube blocked the YouTube Vanced app which was a clone of YouTube
without any ads. Android users were able to watch YouTube videos without any
ads seamlessly. However, it was shut down last year.
Although users could still watch YouTube without ads using
an ad blocker that blocked all sorts of ads like banner ads, unskippable ads,
etc. However, YouTube is now attempting to stop users from using ad-blockers.
However, if you want to shift to another browser to watch
YouTube without ads, here’re some of our recommendations.
With all that said, it is now clear that YouTube wants to
shift its user base to its Premium tier plan and for that, it wants to block
every way that users can explore to watch YouTube without ads for free.
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