The use of artificial intelligence in the new Marvel superhero series 'Secret Invasion' has sparked anxiety and anger in Hollywood, at a time when television and film writers are already striking over their uncertain futures.
Director Ali Selim revealed in a recent interview that the
Disney+ show - a paranoia-rich spy thriller about shape-shifting aliens that
stars Samuel L Jackson - used AI as well as human illustrators to generate its
opening credits. The abstract sequence in question blends green-hued urban
landscapes, spaceships and shadowy human characters, many of whom gradually
reveal themselves to be the reptilian extra-terrestrial 'Skrulls' of the
series.
Selim told the Polygon website that the use of AI was
intended to provide a sense of 'foreboding'. "When we reached out to the
AI vendors, that was part of it - it just came right out of the shape-shifting,
Skrull world identity, you know? 'Who did this? Who is this?'" he said.
"We would talk to them about ideas and themes and words, and then the
computer would go off and do something. And then we could change it a little
bit by using words, and it would change. It felt explorative and inevitable,
and exciting, and different," said Selim.
But the revelation did not sit well with many in Hollywood,
where fears are mounting that AI could replace jobs for script writers,
designers and even actors. The refusal of studios like Netflix and Disney to
rule out allowing AI to replace human scribes was one factor that led to the
writers' strike, now in its eighth week. Jeff Simpson, who is credited as the
show's visual development concept artist and worked on a different part of the
series, tweeted that he was "really concerned about the impacts of this.
I'm devastated, I believe AI to be unethical, dangerous and designed solely to
eliminate artists careers," he wrote.
Jon Lam, a storyboard artist, said the use of AI was 'salt
in the wounds of all Artists and Writers in the WGA strike'. The Writers Guild
of America has asked studios and streamers for binding agreements to regulate
the use of AI. Under the proposals, nothing written by AI can be considered
'literary' or 'source' material - industry terms that decide who gets royalties
- and scripts written by WGA members cannot 'be used to train AI'.
But according to the WGA, studios "rejected our
proposal," and countered with an offer merely to meet once a year to
'discuss advancements in technology'. Method Studios, the company credited with
creating the main titles for 'Secret Invasion', said AI was "just one tool
among the array of tool sets our artists used." No artists' jobs were
replaced by the use of AI, it said in a statement to the Hollywood Reporter.