The content creators will get a share of revenue from ads
displayed in their replies, Twitter said, adding that to be eligible the
creators should be verified users with at least 5 million impressions on their
posts in each of the last 3 months and have a Stripe payment account.
Twitter is trying to draw more content creators to the
platform. Earlier this year, the company allowed users to offer paid
subscription to their content on the platform.
Elon Musk, the billionaire who bought Twitter last October,
has previously said the company will pass on the entire subscription revenue to
creators in the first year excluding payment gateway charges.
Musk's move to share revenue from advertisements with some
of its content creators comes days after Mark Zuckerberg's Meta Platforms
launched a direct challenge to Twitter with its Threads app. Threads has since
raced to cross 100 million sign-ups within five days of launch. Twitter has
threatened to sue Meta, accusing it of hiring former employees who had access
to trade secrets and other confidential information.
Twitter last week had put a temporary limit on the number of
tweets that users can see each day, a move that has sparked some backlash and
could undermine the social network's efforts to attract advertisers. The limit,
imposed to "address extreme levels of data scraping and system
manipulation", is the latest change by the Musk-owned company. The company
has seen advertisers flee amid worries about Musk's approach to content
moderation rules, impacting its revenue.
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