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    Friday, August 11, 2023

    SO&U Charts Course to Bolster Growth with New Appointments

    Creative Advertising powerhouse, SO&U, announced the appointments of new staff across its various departments to further boost business growth and innovation. The appointments are a part of a greater transformation of the company’s operating structure to best serve client’s evolving needs and drive exponential business growth.

    The new executive appointments will also bring a wave of young talents and energy to ensure a versatile and dynamic engagement culture as the company drives for renewed business growth and entrenches its motto, “Nothing is Impossible”.

    Aniekan Ufot has been appointed as the new Head of Strategy. He holds an MBA in Brand Management and Marketing from INSEEC Business School, Paris, with experience spanning retail, advertising, PR and brand management. Ani describes himself as a creative strategist and worked briefly at 48 degré Nord and at M&C Saatchi Paris in a planning role before returning to Nigeria.

    Adesewa Olayiwola joins the team as a Finance Manager with wealth of experience across finance, administration, general and project accounting and she has developed project work plan, data entry and management of financial control systems in different organizations.

    While Joy Omojola, a Brand Strategist, with attention to details, brings onboard her research and creative thinking skills to grow more in-depth analysis of the firm’s strategic approach to client’s request, Victoria Egbejale, an Art Director with over six years of experience that spans across print, outdoor, digital, social media, and visual communication outputs will drive brand visibility and increase revenue.

    Taiwo Fagboyo, with a flair for writing joins as a Content Copywriter while John Ikachi, specializes in distinctive ideation and concept design for client’s projects. In the past, the latter provided creative direction and marketing campaign for a music project that resulted in one hundred thousand streams on first week of release and over three hundred thousand social media content engagements.

    Lotanna Agusionu is an experienced Art Illustrator with vast experience and knowledge of advanced technology for productivity. He has worked with top brands in Nigeria.

    “I am excited to welcome the newly appointed staff to our team at such a critical point in our journey,” says Udeme Ufot, Group Managing Director, SO&U.
    “We are currently experiencing exceptional growth and believe these young professionals will bring a wealth of innovation and natural grasp of the shifting market trends to enable us sustain the momentum. They will be absolutely integral in helping us further grow in the years ahead,” he added.

    The agency’s renewed beginning comes at a time when the media landscape is rapidly evolving, with new technologies and platforms shaping the way audiences consume content. By recruiting young staff members, SO&U aims to stay ahead of these changes and deliver cutting-edge strategies and campaigns that resonate with target audiences.

    SO&U is a renowned media agency with 33 years of experience in the industry. The agency specializes in providing innovative and effective solutions to clients across various sectors. With a focus on creativity, strategic planning, and delivery, SO&U collaborates with clients to achieve real impacts with their marketing and communication goals.
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