Dolby Laboratories, Inc., a leader in immersive entertainment experiences, is teaming up with GRAMMY® winning singer-songwriter Ed Sheeran to kick off the start of its latest global brand campaign – “Love More in Dolby.” In this first installment of the campaign, the global pop icon stars in a short concert vignette exploring his latest hit “Magical” from Autumn Variations, Sheeran’s seventh studio album. Directed by GRAMMY nominated music video director and filmmaker Colin Tilley, the piece explores how Dolby Atmos unlocks artistic expression at its fullest creative capacity while visualizing how fans can “Love” Sheeran’s music even more when experienced in Dolby.
“When Dolby Atmos first came out, I remember going around a
mate’s house and trying it out and thinking ‘this is amazing,’” said Ed
Sheeran. “Seeing companies like Dolby continue to make music better pushes me
as well because when you are in the studio, you want to make something that
sounds perfect. I think it’s incredible that Dolby Atmos is pushing music to
new boundaries.”
Adding to the celebration, Sheeran fans are invited to dive
deeper into “Magical” through an exclusive Dolby Atmos-powered digital fan
destination where they can experience loving music more in Dolby firsthand. The
site also features a behind-the-scenes interview where Sheeran discusses his
first experience with Dolby Atmos, his approach to making music, and the
creative direction behind this latest ballad. The digital fan experience
launches today in the US and UK and will launch in France, Spain, and Germany
on November 27.
“Today, we kick off the celebration of ‘Love More in Dolby’
with Ed Sheeran, one of the most remarkable global artists of our time,” said
Todd Pendleton, Senior Vice President and Chief Marketing Officer, Dolby
Laboratories. “In this latest spotlight, we take viewers on a journey exploring
the artistry of Ed’s latest song ‘Magical’ while visually illustrating how
Dolby Atmos unlocks a more intimate listening experience, which allows fans to
love their favorite artist even more when experienced in Dolby.”
Dolby Atmos is a completely new way to create and experience
music that delivers artistic expression at its fullest capacity, forging a
deeper connection between artists and their fans. Music in Dolby Atmos goes
beyond the ordinary listening experience by immersing you in the song,
revealing details with unparalleled clarity and depth. Whether it’s hearing the
layers of instruments move all around, catching the subtle breath a singer
takes between lyrics, or being enveloped in a wave of melodies, nothing compares
to hearing music in Dolby Atmos. Fans can enjoy “Magical,” Autumn Variations,
and other Sheeran favorites today in Dolby Atmos on Apple Music, Amazon Music,
and TIDAL.
For Sheeran fans in the US and UK, Dolby is also offering
the opportunity to enter a sweepstakes for a chance to win a Sonos Era 300,
Sonos’ first Dolby Atmos-enabled smart speaker, and one-year of Apple Music.
Terms and conditions apply. No purchase necessary. Ends 12/3/23 at 11:59pm ET.
Dolby’s “Love More” campaign, which will run through 2024,
aims to spread awareness of the art of what’s possible in Dolby. The campaign
will celebrate the full potential of Dolby’s latest audio and video
innovations, like Dolby Atmos and Dolby Vision, and explore how Dolby
experiences are pushing the boundaries of creativity and consumer entertainment
– be it in music, home entertainment, live sports, gaming, or cinema. The
series of short vignettes will also follow entertainment enthusiasts on a journey
of discovery as they experience new depths of emotion and connect deeper to
their favorite artists and stories, which is made possible when enjoyed in
Dolby.
Multiple GRAMMY award winner and global superstar Ed Sheeran
burst onto the music scene in 2011 with his debut album "+" (plus).
Rapidly establishing himself as a history-making artist, he followed with “x”
(multiply), "÷" (divide), “No.6 Collaborations Project” "="
(equals), and, earlier this year, "-" (subtract) – a catalog that has
seen Sheeran become one of the world’s biggest musical success stories of the
21st century. Sheeran recently wrapped up the North American leg of his
worldwide "+ - = ÷ x Tour” (pronounced “The Mathematics Tour”) where he
broke attendance records at stadiums across the country. His seventh studio
album “Autumn Variations” was released on September 29th. For more information,
please visit www.edsheeran.com.
Dolby, Dolby Atmos, and the double-D symbol are trademarks
or registered trademarks of Dolby Laboratories in the United States and/or
other countries. Other trademarks remain the property of their respective
owners.
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