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Cook will be in Singapore on Thursday (Apr 18) and Friday to
meet with Lawrence Wong, who is set to take over as Prime Minister next month,
as well as his predecessor Lee Hsien Loong, according to a source familiar with
the matter, who asked not to be identified as the executive’s itinerary is not
public.
Apple’s CEO is on the verge of concluding a highly public
tour that’s taken him from Hanoi to Jakarta, during which he repeatedly
stressed the region’s importance as both a market and emergent manufacturing
base. His company is looking for growth markets beyond China, a traditional
stronghold where demand for its flagship iPhone is sputtering. The company is
also diversifying its production beyond the communist country to reduce risks
at a time of elevated tensions between the world’s two biggest superpowers.
From meetings with country leaders in Vietnam and Indonesia
to interactions with local customers, Cook has filled a lion’s share of his
schedule with publicity activities to generate interest in the brand, the
sources said. Apple has already increased its retail presence and output in
countries such as India, and is now seeking to better tap a relatively
fast-growing South-east Asian market with more than 650 million consumers.
The trip could pave the way for a more aggressive sales
campaign in a densely populated region where Android phones from Samsung
Electronics, Xiaomi and Oppo dominate the market, said one of the sources.
As part of the push, the company is getting close to opening
the first Apple Store in Malaysia, located in an extravagant shopping complex
in Kuala Lumpur. Apple currently operates five brick-and-mortar stores in
South-east Asia, three in Singapore and two in Thailand, according to its
website.
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