Facebook parent Meta Platforms has discussed integrating its generative AI model into Apple’s recently announced AI system for iPhones, the Wall Street Journal reported on Sunday.
The move comes as Apple plans to add technology from other
AI companies on its devices amid reports that it was discussing a potential
tie-up with long-time search partner Alphabet’s Google.
The iPhone maker is also expected to discuss partnerships
with other AI companies in different regions like China, where Microsoft-backed
OpenAI chatbot ChatGPT is banned.
AI startup Anthropic has been in discussions with Apple to
bring its generative AI to Apple Intelligence, the Journal reported, citing
people familiar with the matter.
Apple, Meta, and Anthropic did not respond immediately to
requests for comment outside business hours.
The discussions have not been finalized and could fall
through, the Journal reported, adding that deals with Apple would help AI
companies to obtain a wider distribution of their products
The size of potential financial windfall is unclear, but the
talks involved AI companies selling premium subscriptions to their services
through Apple Intelligence, the report said.
AI search startup Perplexity has also been in discussions
with Apple about bringing its generative AI technology to Apple Intelligence, a
source familiar with the matter told Reuters.
Apple announced long-awaited AI strategy this month, saying
it would integrate new Apple Intelligence technology across its suite of apps,
including Siri, and bring ChatGPT to its devices.