The induction ceremony, held on Thursday June
20, 2024, at the NTA Arena, Garki Abuja, marked a significant chapter for both
Archibong and Chastest Consult. The event was part of a week-long celebration
culminating in an International Colloquium, on June 20, 2024.
Chastest Consult Limited has carved a distinct
niche in Nigeria's marketing communications landscape. The company bridges the
gap between high-level consultancies and creative agencies, providing clients
with comprehensive solutions that deliver lasting value.
Boasting an impressive client roster that
includes Shoprite, Champions Brewery, Project Management Institute, and the
Niger Delta Development Commission (NDDC), Mr. Archibong expressed his honour
at joining the NIPR. "At Chastest Consult, our core values have always
aligned with the NIPR's mission of fostering effective communication between
organizations and their stakeholders," Archibong remarked. "This
induction signifies not only a personal achievement but also our unwavering
commitment to excellence and ethical conduct in public relations."
The ceremony served as a platform for
Archibong to advocate for maintaining the highest ethical standards in the PR
industry. "It is imperative that we, as PR professionals, safeguard the
integrity of our profession," he asserted. "This necessitates
actively discouraging unqualified practitioners and consistently delivering
work that fosters positive change for our clients and society as a whole."
The event was graced by the presence of Alhaji
Mohammed Idris Malagi, Minister of Information and National Orientation,
represented by Mr. Jibril Baba Ndace, Director-General of Voice of Nigeria. The
Minister's address highlighted the government's recognition of public relations
as a cornerstone of national development.
"Public relations practitioners play a
pivotal role in shaping Nigeria's image both domestically and
internationally," the Minister's speech emphasized. "We urge all NIPR
members to collaborate with the government in advancing our national interests
and promoting unity within our diverse populace."
Dr. Ike Neliaku, NIPR President, outlined the Institute's vision for the coming years. "As we celebrate six decades of excellence, we must also set our sights on the opportunities and challenges that lie ahead," Dr. Neliaku stated. "Our focus will be on harnessing technology, amplifying professional development opportunities, and advocating for ethical communication practices across all sectors."
The ceremony also witnessed the induction of other notable figures, including Hon. Akintunde Rotimi, House Committee Chairman on Public Affairs, solidifying NIPR's growing influence in shaping public discourse and policy.
Founded in 2007, Chastest Consult Limited has
established itself as a frontrunner in Nigeria's marketing communications
industry. The company leverages its expertise in technological advancements,
cultural trends, consumer behaviour, and market dynamics to equip businesses
for future success. Chastest Consult's innovative approach bridges the gap
between traditional consulting and creative agencies, offering clients a unique
blend of strategic planning and creative execution.